Connect with us


17 Lesser-Known Brands You Should Add To Your Wardrobe

Every man experiences a lack of sartorial inspiration from time to time. Keeping outfits interesting and wardrobes well stocked is no easy feat, and even the best-dressed gentlemen out there can occasionally find themselves stuck in a style rut.

The trick is to keep things fresh. One way this can be achieved is by getting some new designers on your menswear radar. We’re talking the lesser-known, the direct-to-consumer, the up-and-coming and the independent. Labels that can inject a dose of something new and exciting into a stagnating wardrobe.

Here we count down some of our favourite brands that you may not already know. Including who they are, what they do best and why they’re worth introducing to your rotation.


The majority of dress codes are pretty firmly established. This considered, attempting to redefine one is no small undertaking. Nevertheless, that’s exactly what British label L’Estrange has been doing with its unique take on the term ‘smart casual’. And to marvellous effect.

The brand was born in 2013, out of a desire to create the perfect hoodie. A garment with all the best qualities of a traditional hooded sweatshirt, but infused with tailoring DNA. Quite literally a smart/casual hybrid.

The results speak for themselves. And now L’Estrange has expanded to include a full range of neo-smart-casual staples, including trousers, shirting and T-shirts.

Shop now at L’Estrange


When you think of luxury items, baseball caps probably aren’t the first things that come to mind. Swedish label Stiksen is on a mission to change that.

Sticking to its motherland’s trademark minimalist approach to design, the headwear brand makes upscale caps that are crafted with high-end materials and are free from heavy branding or logos.

The idea is to turn the humble ball cap into something premium and somewhat smart that can be worn for all occasions – a tailored jacket to the dad cap’s slouchy overshirt.

Shop now at Stiksen


We all love that effortlessly stylish Mediterranean aesthetic (you know, the one where the clothes cost loads of money), which is exactly what Aurélien delivers, minus the eye-watering price tags.

The direct-to-consumer brand works with the best European makers to bring you high-end garments at so-called ‘elegant prices’. And while this certainly doesn’t mean they’re cheap, they’re still a lot more affordable than the majority of ‘quiet luxury’ brands.

If you’re into labels like Loro Piana and Brunello Cucinelli but don’t fancy taking out a second mortgage in the name of fashion, shopping with these guys is an excellent alternative.

Shop now at Aurelien


Meet the first-ever skate shoe brand to be B-Corp certified. Cariuma is committed to two things: creating functional yet stylish footwear, and doing so with the lowest possible environmental impact.

The brand does this by using a combination of organic, recycled and regenerative materials, and by ensuring its shoes are built to last well and outlive trends. Shoes such as the best-selling Ibi Slip-On creates three times fewer emissions than the industry average for a pair of shoes. It also features a sugarcane outsole, cork insole and is completely machine washable.

Shop now at Cariuma

Johann Wolff

Can you get glasses cheap? Yes. Do they tend to look good? Not really. Thankfully, Johann Wolff is an antidote to this all-too-common affordable eyewear conundrum, offering up stylish frames at a fraction of what they cost elsewhere.

What’s more, the brand offers a lifetime warranty on all of its specs. They’re so confident in the quality of these glasses that they will replace broken pairs free of charge… forever!

Shop now at Johann Wolff


You can’t go wrong with a bit of French workwear, and that’s what Kleman is all about. Since the 1980s, this functional brand has been producing handmade footwear for several public organisations — the French national railway, fire departments and police forces to name a few — but also for a loyal civilian customer base who rate the Kleman’s shoes for not just for their quality, but also their style.

Expect classic styles like Derbies, loafers and sandals, and the star of the show, the Padror shoe. It’s a proper French moc-toe work shoe, handmade in France using traditional techniques.

Shop now at Kleman

Neem London

Founded by menswear industry veteran Nick Reed, Neem was designed to be ‘an antidote to fast fashion’. It achieves this by producing high-quality garments, transparently produced using recycled materials, and by ensuring all of its products are built to stand the test of time.

The range consists of simple, easy-to-wear pieces in subtle, neutral shades that work well together. We’re particularly fond of the four-pocket flannel overshirts.

Shop now at Neem London

Steele & Borough

What’s the point in pouring so much effort into your outfit only to ruin it by slinging a battered old gym bag over your shoulder before you head out the door? Your choice of bag is every bit as important as any other element of your look, so it pays to get a good one.

The trouble is, smart luggage tends to be expensive… unless you know where to shop that is. We’d recommend Steele & Borough: a relative newcomer to the arena, but one that is offering up some fantastic options at seriously reasonable prices.

Shop now at Steele & Borough

Wax London

Simple, well-made, casual pieces, all lovingly designed in the UK. That’s the name of the game at Wax London. Founded by three friends in 2015, this young brand is heavily inspired by London life, creating elevated everyday pieces that can be called upon day in, day out.

The overshirts, in particular, are rather special, such as the Whiting overshirt, which has a heavyweight construction, relaxed fit, and is available in a plethora of colour options – some eye-catching, some subtle.

Shop now at Wax London


Portuguese brand JAK specialises in well-made, reasonably priced sneakers with an emphasis on understated versatility. This means the shoes are often fairly minimalist, with simple designs and little to no visible branding. As a result, JAK’s shoes can be worn with pretty much anything, making them a valuable addition to your shoe rack.

OK, they’re not exactly dirt cheap, but when you put them next to comparable brands in terms of quality and aesthetics the value aspect is plain to see.

Shop now at JAK


The first and most important step in building something beautiful is to lay a solid foundation. This is true not just in architecture, but also your wardrobe. A reliable sartorial arsenal depends heavily on the selection of basics that form its backbone. If these are up to scratch, everything else will fall into place. If not, well, you’re in trouble.

Thankfully, Stockholm-based brand Asket is all about the essentials. Since 2015, the Scandinavian label has been on a mission to kit men out with the fundamental tools they need to build the perfect capsule wardrobe.

The idea behind the brand is to create timeless basics to last forever, not just a season. Team that with high-end craftsmanship and focus on sustainability and you get one of the slickest purveyors of stylish staples you’re ever likely to come across.

Shop now at ASKET

Carl Friedrik

Swedish brothers Niklas and Mattis Oppermann founded Carl Friedrik in 2012 after they grew frustrated with the lack of well-designed, high-quality leather goods that they wanted to use themselves or to give as gifts for friends.

Luckily for the rest of us, they soon put this right. Carl Friedrik’s stylish luggage is slick, well made and versatile. Crafted from the highest quality Italian leather by genuine artisans, the range encompasses weekenders, backpacks, tote bags, briefcases and even suitcases. Basically, everything you need to get your gear from point A to point B in as good-looking a manner as possible.

Shop now at Carl Friedrik


Swedish lifestyle store Arket burst onto the scene in August 2017 to unprecedented success. The offspring of H&M, this minimalist high-street mecca offers a breath of fresh air from the hustle and bustle, serving up stylish trinkets, good coffee and, of course, excellent attire.

Here you’ll find clothes that are well made, squeaky clean and just oozing Scandinavian cool. Keep your eyes peeled for their overshirts and tailoring, but where Arket really excels is with its knitwear. Think fine-gauge, merino wool and just the right amount of restraint.

Shop now at Arket

A Day’s March

It may have been temporarily eclipsed by garish colours, over-the-top detail and bulky silhouettes in mainstream menswear, but make no mistake – minimalism is here to stay. And leading the resistance is Swedish independent label A Day’s March.

With several brick-and-mortar shops already established on its home turf, and one in London’s Soho district now too, A Day’s March’s signature brand of stripped-back simplicity has quickly made them a favourite here at Ape.

Expect well-made wardrobe staples with slim cuts and pared-back branding as standard. For a quick snapshot of what the label is all about, look to its military-inspired overshirts. They’re clean, versatile, timeless and a prime example of what the Stockholm-based brand does so well.

Shop now at A Day’s March

King & Tuckfield

Founded by Londoner Stacey Wood in 2016, King & Tuckfield is a relatively young label that’s already making waves. Since day one, the menswear industry has been abuzz with talk of made-in-England selvedge denim and cuts so clean, contemporary and cool they would give Acne Studios and A.P.C. a run for their money.

These are classic, simple clothes with big personality. Elegant garments that somehow manage to be both subtle and statement-making at the same time.

The label has friends in high places, too. Male model and dapper man-about-town Richard Biedul is a fan, having recently launched a co-branded collection. But for King & Tuckfield, this is only the beginning.

Shop now at King & Tuckfield


A market stall selling boxer shorts made from shirting offcuts may not sound like a great jumping-off point for a stylish menswear label, but it certainly worked for SIRPLUS.

Since as early as 2010, the company has been a regular fixture of London’s Portobello Market. And what began as such a simple concept has over time morphed into a full-scale fashion brand.

Perhaps it’d be unfair to label it as “fashion”, though. Because the label’s output isn’t driven by trends, but timeless style that’ll keep looking good and remain relevant season after season, year after year. From simple, plain tees to casual shirts – it’s all exemplary stuff crafted to the highest standards. Look out for the trademark Nehru jackets, too.

Shop now at SIRPLUS


With the relaxing of dress codes across the board in menswear, sneakers have found a new audience. These sporty staples have graduated from track and field to legitimately being worn with tailoring. Still, it wouldn’t have been possible if it weren’t for the brands that made it their mission to smarten them up.

One such label is ETQ., a Dutch brand specialising in the sort of luxurious sneakers capable of complementing almost any clothing combination you could care to imagine. It’s all thanks to a simple design, high-quality materials and artisan craftsmanship. These are the type of kicks that’ll become your go-to – something you can wear for anything from a job interview to a date night with great results every time.

Shop now at ETQ.


Arguably one of the classiest beach destinations on the face of the earth, Biarritz is cool, chilled out and full of character. It’s also home to Atalaye: a young brand making some of the finest resortwear we’ve ever had the good fortune to see.

Atalaye’s swimming shorts are a perfect visual metaphor for their Basque-country hometown. They’re stylish, laid back, luxurious and bursting with personality. This is premium swimwear that justifies its price tag, making the ideal accompaniment to anything from a polo shirt and espadrilles to simply a bare, bronzed torso.

Eastern-inspired prints are a common theme, so look out for eye-catching designs and lively colours.

Shop now at Atalaye

The post 17 Lesser-Known Brands You Should Add To Your Wardrobe appeared first on Ape to Gentleman.

By: Paddy Maddison
Title: 17 Lesser-Known Brands You Should Add To Your Wardrobe
Sourced From:
Published Date: Fri, 08 Dec 2023 10:00:04 +0000

Read More

Continue Reading


How To Have The Perfect Day For Yourself

This original article was first published here: How To Have The Perfect Day For Yourself

Do you keep pushing yourself to do more and more, and do you feel guilty when you stop? If so, you’re not alone, but you might be causing yourself some health issues. It’s far better to take some time for yourself and relax than it is to keep going, but knowing that and doing that are two different things.

The fact is that if you never take any time for yourself, you’ll burn out, and that’s going to affect your health and happiness even more. So why not take a perfect day to yourself and relax, have fun, and re-energize? It will help you more than you could know, and you’ll have a good time too. If that sounds like a great idea, here are some things you could do with your day to make it perfect. Read on to find out more.

Wake Up Early

Wake Up Early

If you want a day to relax, the idea of waking up early might sound like a bad idea when sleeping in might be something you don’t normally get to do, but if you wake up early, you can do more with your day, and you won’t feel guilty for wasting any time.

The best thing to do is to go to bed at a reasonable time the night before. In that case, it will be easier to wake up early, so plan ahead and make sure you get a good night’s sleep. Not only will you get more done, but you’ll feel healthy and energized too.

Do Something Fun

Drive a ferrari

You don’t have to do anything at all on your day off when you have your home all to yourself, but if there’s something fun that you do want to do, this is the perfect opportunity to do it. You might want to go and see a movie that none of your friends and family are interested in, or perhaps you want to go for a walk in the woods and enjoy nature in peace and quiet. Maybe you want to rent a luxury car in Montreal and go for a drive in the city, enjoying the fact that you’re doing something just for you that you’ll look back on and feel happy about in years to come.

Whether you do nothing at all or you plan a day of activities, just make sure you’re enjoying what you do and that you’re not getting overwhelmed and stressed, or the good you did by taking some time to yourself will quickly be undone again, and you’ll be back to square one.

Disconnect From Technology

Digital detox

As tempting as it might be to spend time on your day off scrolling through social media or checking emails, try to resist and do anything else instead. Social media can be fun and even good for business, but it can also be bad for people’s mental health, so disconnecting and doing other things is a much better option.

When you’re not constantly distracted by notifications and worrying about missing out on things that other people are doing, you’ll be able to enjoy the present moment much more. When you’re more mindful – which is what enjoying the present moment means – you’ll become less stressed and more relaxed, and your day off will be worthwhile.

Please visit: Men Style Fashion for more articles like this.

By: Men Style Fashion
Title: How To Have The Perfect Day For Yourself
Sourced From:
Published Date: Fri, 01 Sep 2023 08:31:33 +0000

Read More

Continue Reading


10 Loungewear Pieces That Will Keep You Comfortable And Stylish

The beginning of the 2020s saw people spending more time at home than ever before. The pandemic shone a spotlight on the clothes we wore while lounging around the house, and if you’re anything like us, you probably realised just how much time you spend slumped across the sofa in the same old moth-bitten sweater and gym shorts.

Lockdown is now (thankfully) well behind us, but it has left in its wake a newfound appreciation for good-quality loungewear, and an understanding that the clothes you wear behind closed doors are every bit as important as the ones that venture out of the house.

Chilling at home is an important part of a healthy, balanced lifestyle, and having some decent garments to do it in makes it all the more enjoyable. We’re talking comfy, cosy pieces that feel great to wear, but that won’t leave you looking like a complete slob when you have to nip out to the shop or greet the pizza guy at the door.

Here are the key pieces you might want to consider.

Dressing Gown/Bathrobe

There are few pleasures in life greater than swaddling yourself in a gigantic fuzzy dressing gown to drink your coffee on a lazy Sunday morning.

You can throw this thing on in the absence of clothes when you emerge from the shower. You can pop it on over your PJs while you shuffle around the kitchen eating toast. You can even spend an entire day in it, nesting on the sofa, surrounded by calorific snacks on a day off.

A good bathrobe is the perfect partner for all of these situations and more, so make sure to arm yourself with a good one in a cosy towelling fabric. Some of our favourites come from Derek Rose, Missoni Home and The White Company.

Drawstring Pants

A good pair of drawstring pants is one of our favourite style cheat codes. They allow you to enjoy the comfort and practicality of a pair of pyjama trousers or jogging bottoms while masquerading as something much smarter.

This makes them perfect for days spent around the house when it may not be appropriate to go full goblin mode, such as when WFH.

Check out the 24 Trousers from L’Estrange – one of our favourite options in this category.

Cashmere Jumper

Investment pieces aren’t usually part of the conversation when it comes to loungewear. That’s understandable. After all, who wants to pump a big chunk of their cash into something that’s never going to see the light of day?

But that’s where a cashmere jumper is different. This is one of the few pieces that can seamlessly transition from Netflix binge to formal function.

It’s comfy and cosy for lounging around, but it’s also luxurious and smart enough to team up with tailoring. And it’ll happily do everything in between those two extremes too.

Boxy Hoodie

We’re staunch advocates of the importance of a good fit, but when it comes to loungewear, you don’t necessarily want everything to be tailored to perfection. There’s a time and a place for baggy, boxy, loose-fitting clothes, and that’s when you’re chilling at home.

A heavyweight boxy hoodie is perfect for throwing on while you’re nesting at the weekend or on cold evenings after work. Go for something plain and well made so it lasts.

We always recommend Camber. It’s a USA-based brand that specialises in heavy-duty blank tees and sweats, and it’s hoodies are some of the best in the game.

House Shoes

You should always take your shoes off when you’re in the house, unless they were specifically designed not to be. ‘House shoes’ is an admittedly pretty broad term that can include anything from slippers to clogs.

They’re what you put on to schlep around the kitchen or take the bins out, and they really came into their own during lockdown.

Birkenstock has a bit of a stranglehold on this market with the Boston, but take a look at other styles like Reeboks Beatnik or The North Face’s Tent Mule too.

Heavyweight Joggers

Don’t waste your money on sub-par sweatpants. If you want them to last and be as comfortable and cosy as possible, spend the extra cash and get a proper heavyweight pair.

Not only will they stack better on top of your best sneakers far more effectively than a flimsy pair, but they’ll be much better at keeping you warm in the winter months.

Again, take a look at what Camber has to offer in this department. Otherwise, Carhartt WIP and Reigning Champ make some stylish options.

Oversized T-shirts

We’ve established why boxy hoodies are great for chilling in, and that same logic applies to tees too. Baggy T-shirts are just comfier, and that’s exactly what you want when you’re lounging around at home.

Instead of buying ones that are a few sizes too big, you could opt for some deliberately slouchy tees like the ones from Uniqlo U, which have dropped shoulders and a wide fit, but still sit at the right length for your torso.

Merino Socks

Merino is a wonder fabric that insulates amazingly, wicks moisture and dries fast. It’s also super soft and comfortable, all of which makes it a prime candidate for socks.

Buy enough pairs to rotate and never look back.

Traditional Pyjama Set

The modern loungewear landscape is dominated by sweatpants, hoodies and crew necks, but a good old set of traditional PJs is still as good an option as ever, and something well worth arming yourself with if you like to save on your heating bill in the winter months.

Some of the brands making the best versions include Derek Rose, Hamilton + Hare, Desmond & Dempsey and CDLP.

Sweat Shorts

Sweatpants are comfy, but they might be a bit too warm for the summer. That’s where you’ll want a pair of sweat shorts. These stretchy bad boys are essentially cut-off joggers.

They’re made from the same comfortable fleece-backed jersey cotton and are perfect for chilling in the warmer months.

The post 10 Loungewear Pieces That Will Keep You Comfortable And Stylish appeared first on Ape to Gentleman.

By: Paddy Maddison
Title: 10 Loungewear Pieces That Will Keep You Comfortable And Stylish
Sourced From:
Published Date: Fri, 01 Sep 2023 08:00:56 +0000

Read More

Continue Reading


Discover The Latest Olsen Clothing Canada Collection -Trends and Styles

This original article was first published here: Discover The Latest Olsen Clothing Canada Collection -Trends and Styles

Fashion is ever-evolving, with everyone constantly on the lookout for trendy wear. A mix of culture and modern design signifies class and style. Everyone has their unique take on what constitutes “fashion,” but most would concur that it reflects an individual’s sense of personality via their attire.

It’s reasonable to suggest that clothing has the potential to incorporate different spiritual and ethnic customs. However, finding current cuts and cultural aesthetics in one place can be like finding a needle in a haystack. Worry not, as we bring you a clothing store, Olsen Canada, with in-house designs that consist of a contemporary lookbook with a hint of elegance.

We have created a comprehensive review of the service below to look deeper into their diverse range of clothing and facilities. Let’s get right into it.

A Stylistic Analysis of Olsen Clothing Canada

Olsen Canada is an acclaimed name with their persistent style inspiration and a long line of fashion wear curated since 1995. They design apparel with expert skills, considering client tastes and distinct preferences.

European fashion inspires the 16 collections that come out every year. From lovely linens to strong statement pieces, they specialize in providing effortless looks. Everything you could need, from casual and formal, from dresses to blazers, can be found in a single accessible location.

Made with premium eco-friendly material, Olsen Clothing Canada has something for everyone. Taking into account that art is the essence of life, they have in-house designers who introduce runway-worthy cuts and colours to make you stand out in the crowd.

Maintaining a feminine vibe in their outfits, the materials they utilize for their clothing line are top-notch with a wear guarantee, making it appealing and long-lasting with comfort in place. Moreover, they have 24/7 staff to assist their customers with queries or concerns, making them reliable.


Diverse Product Line

They have everything in store, from collection-based and free-style outfits to pick and choose from. Their collections include Effortless Ease, Season Favorite, Vintage Holiday, Designer Choice, and several others.

Olsen Canada does not restrict its designs to a specific demographic; instead, they have a unique set of clothes and flattering cuts to suit any body type and age. From their capsule collection to versatile statement pieces, their apparel is one of a kind.

Quality Clothing

With an inclusive body type and style quotient, Olsen Clothing Canada makes sure to provide the highest-grade fabric. They ensure that the cloth is soft and comfortable and can be used over a longer period to offer high value for money.

Eco-Friendly Apparel

Their designers also introduced a line of high-quality clothes made of biodegradable material. This is an effort to reduce the carbon footprint and waste from landfills. Their environment-conscious efforts make them a step further than regular clothing brands.

Express Delivery

With many convenient physical store locations, customers can easily order from their online website.

  • By navigating through their intuitive UI, you can scroll through their website and skim through all their categories.
  • After selecting the items you want to buy, you can add them to your cart.
  • Here, you must provide personal information, such as name, contact, and address details, and select a payment option.
  • You will receive your order with their express delivery service in a few business days.

Accessible Customer Service Representatives

Besides having a line of premium quality clothes, their customer service is exemplary. By writing to them, you can quickly get in contact with their customer service team for any sort of questions you have. Their customer staff is informative, highly responsive, and has problem-solving abilities regarding orders.

Concluding Note

Style is individualistic and translates an individual’s personality; clothing helps portray this. Women are always looking for feminine yet classic, modern clothes that are easily accessible; Olsen Clothing Canada specializes in this. With their current designs and trendy cuts this company proves to be one of Canada’s most fashion-forward clothing lines. We hope this article was informative and helped you understand more about Olsen Clothing Canada in detail effectively.

Please visit: Men Style Fashion for more articles like this.

By: Men Style Fashion
Title: Discover The Latest Olsen Clothing Canada Collection -Trends and Styles
Sourced From:
Published Date: Fri, 01 Sep 2023 11:57:21 +0000

Read More

Continue Reading