Health
Why You Should Pay More For Your Wardrobe Basics
There’s an ad for a T-shirt company right now that asks “Can a T-shirt really be worth £35?” It’s remarkably out of date. It’s possible now to spend twice that, even three figures, on a T-shirt – and that’s one without a glitzy name or flashy graphic.
It wasn’t that long ago, of course, that even the most dedicated clothes horse bought, say, plain white T-shirts in packs of three. When they lost their shape or discoloured, no matter, just buy another pack.
That doesn’t seem so smart now. Increased awareness of sustainability that – for some at least – has underscored the idea that treating any clothing as disposable is ethically dubious: a whopping 87% of all disposed textiles end up incinerated or in landfill, and it’s only fast fashion, high-street pricing that allows a garment to even be seen as disposable. Remarkably, in the UK we spend £2.7bn a year on garments that are worn once before being discarded.

Brands like Asket are championing ‘slow fashion’, producing high-quality essentials that are built to last
But there’s more to this than green thinking. Enter now the likes of Colin Campbell. He’s the founder of Sunray Sportswear, a young, insider-loved British label making its excellent tees and sweatshirts in Japan, and established by the ex army PT instructor in part out of despair.
“I just couldn’t find a great t-shirt anywhere, and I really tried,” he says. “It seems that brands typically think ‘basics’, like a T-shirt, have to be part of a collection, but invariably that they get side-lined from any real attention. And they’ve suffered too from a race to the bottom. So the market for quality basics has been ignored. Even the word ‘basics’ stops people spending where it matters.”

Commodities such as socks and underwear have long been seen as disposable and not worthy of investment, but brands like ASKET are changing that perception
Yet arguably there’s a growing awareness of the idea of investment shopping: that paying more for a product because it will last longer and wear better makes sense, especially when it’s the kind of product you reach for time and time again. Traditionally this approach has been more comfortably the remit of menswear – because menswear has been slower to embrace seasonal trends.
The problem has been when this logic is applied to what have long been regarded as commodity items: T-shirts, sweatshirts, underwear, socks – those garments that are often hard to get excited about, not least because, historically, they’ve been hidden away under other clothes, thus fostering a reluctance to pay any more than one absolutely has to.

Men are ready to pay more for basics as they have become a core part of their looks, whether smart or casual
“But I think men are getting ready to pay more for basics like these,” says Alessandro Sartori, the artistic director of Zegna. “And that’s because basics are playing a much bigger role in menswear now, as we dress more and more casually. I can’t remember the last time I wore a shirt with a suit, for example. I wear a T-shirt. But I know it looks wrong if the T-shirt doesn’t live up to the quality of the suit.”
Denim has helped us slowly get our heads around this way of shopping: what, again, used to be considered a workaday, commodity item underwent a revolution in which – thanks to once decidedly niche, obsessive denim-heads – appreciation for cloth quality, dye, cut and details in a pair of jeans went mainstream. Paying £150, even touching on £300, for a pair of jeans doesn’t seem as crazy as it once did now that, thanks largely to the internet, we better understand the craft that went into them. In more recent years we’ve seen the simple white sneaker get a similar upscale overhaul.

A Sunspel T-shirt has long been considered the pinnacle by industry insiders
Now we’re seeing the same kind of revision, and improved understanding, applied to the likes of tees and hoodies too. We get, for example, that a T-shirt made using a tubular knitting process (which makes it seamless at the side and so more comfortable next to the skin), or which is made using a loop-wheel technique (which allows a sweatshirt a hold its shape no matter how much it’s washed), or with a linked toe section (which removes that irritating seam across the top of the pair of socks) are qualities that could well be worth paying extra for.
‘Premiumisation’ is a marketing/retail phenomenon with many of the things we buy – bread, coffee and beer, to state obvious examples, are among those things that used to be acceptably cheap and cheerful but which now have top-flight craft equivalents that get nerds and snobs alike very excited. Throw in the idea of buying less and buying better, and we’re seeing the same movement in clothing.

A Sunspel loopback cotton sweatshirt
The new basics – these super staples – won’t be for everyone. After all, at first glance, to the onlooker they tend to look much like their cheaper alternatives, so they don’t work to make a statement, for those who want that. And, sure, they lack pizzazz. But they feel different to the wearer – there’s a kind of ‘because I’m worth it’ personal validation at play here – and perform better over time too: that humble tee may in fact be a cotton/linen blend, or have a nano-tech coating. All T-shirts are equal but some are more equal than others. These are basics in name only.
“Why is it worth spending on the kind of garment that normally considered a commodity?” says Campbell. “Well, it’s blown me away just how many variables there are when it comes to making a very good T-shirt or sweatshirt, as they used to be made decades ago, but that pays for those garments you wear hard and wear often.
Yes, I understand that to a lot of people there’s an element of ‘emperor’s new clothes’ about all this. ‘It’s just a T-shirt’ as some people will see it,” he adds. “And of course, the whole concept of buy less, buy better only works for those who have the money to do so. But really, when it comes to such simple garments, ‘expensive’ is something that’s a lot of money but still bollocks. ‘Value’ is something else entirely.”
4 Wardrobe Basics Worth Investing In
T-Shirts
Expect to pay £30 upwards. Look for such details as a lack of seams; how the neck is stitched; whether garment dyeing and pre-shrunk fabrics have been used; the weight of the fabric.
Sweatshirts
Expect to pay £100 upwards. Look for the likes of reverse weaving (which prevents lengthwise shrinkage); garment dyeing; details the likes of the depth of the ribbing at waist and cuffs, ribbed side panels, a V insert at neck, and ‘freedom sleeve’ construction.
Underwear
Expect to pay £25 upwards per pair. Look for 100% cotton, or cotton with some small quantity of stretch; an additional panel through the centre rear; reinforced stress points; working button fly; and quality elastic.
Socks
Expect to pay £15 upwards per pair. Look for all natural fibres – cotton, wool, merino – with perhaps some stretch to help keep shape; a hand-linked toe; properly sized heel turn (the part at the back); greater size range.
The post Why You Should Pay More For Your Wardrobe Basics appeared first on Ape to Gentleman.
—————————————-
By: Josh Sims
Title: Why You Should Pay More For Your Wardrobe Basics
Sourced From: www.apetogentleman.com/high-end-basics-mens/?utm_source=rss&utm_medium=rss&utm_campaign=high-end-basics-mens
Published Date: Wed, 20 Sep 2023 08:00:05 +0000

I’m Jason, and I write for ValleyNewspaper.com!
I love to travel and enjoy doing things outdoors, like hiking or working remotely from quaint little coffee shops.
The best thing about the blog for me is the ability to discuss anything, from personal life to current events.
I enjoy spending time with my Wife, 2 boys, and my Pug, Patty. I love traveling and speaking at social media events.
If you want to know anything else, ask!
Health
Meet the Palantir Mafia, who have collectively raised more than $6 billion for their own startups
Shreya Murthy, Gary Lin , Alex Katz
Shreya Murthy, Gary Lin, Alex Katz
- Some former Palantir employees have left the software company to build their own startups.
- BI identified 30 founders building in the AI, legaltech, consumer, and healthcare spaces.
- The Palantir Mafia includes Partiful, Ironclad, Joe Lonsdale, Anduril, Garry Tan, and more.
Move over, PayPal: there's a new tech mafia in town.
Meet the Palantir Mafia: from Y Combinator's Garry Tan, to Joe Lonsdale, to the founders of ElevenLabs, IronClad, and Partiful, the big data software company has produced a slew of former employees who now run startups and investment funds of their own.
More than a decade ago, PayPal set the standard for producing a formidable group of alumni who now run their own companies, including Elon Musk, David Sacks, Reid Hoffman, Max Levchin, and Peter Thiel — who later co-founder Palantir.
Now, Facebook and Oracle each have their own mafias and more recent tech companies like Square, OpenAI, and Instacart have mafias, too.
Palantir's original clients were federal agencies, and one of its core product offerings, "Gotham," assists in locating targets on battlefields. While some former Palantir employees are leveraging their experience to found defense tech startups, others are building companies in healthcare, consumer, AI, and enterprise.
Palantir mafia companies have been backed by top VC firms including a16z, Sequoia, Redpoint, and Accel, as well as the prestigious startup accelerator Y Combinator.
In total, the startups identified by BI have collectively raised more than $6 billion in VC funding, according to PitchBook data as well as founders themselves. More than half of that funding — $3.8 billion — went to one place: Anduril, the defense-tech startup founded by three Palantir alums.
Take a look at BI's list of 30 Palantir Mafia members who are now startup founders. We put Y Combinator's Garry Tan at the top of the list and then listed everyone else in descending order based on how much VC funding their startup has raised.
——————————————-
By: [email protected] (Samantha Stokes,Julia Hornstein)
Title: Meet the Palantir Mafia, who have collectively raised more than $6 billion for their own startups
Sourced From: www.businessinsider.com/palantir-mafia-former-employees-startups-anduril-2025-3
Published Date: Mon, 17 Mar 2025 09:00:02 +0000

I’m Jason, and I write for ValleyNewspaper.com!
I love to travel and enjoy doing things outdoors, like hiking or working remotely from quaint little coffee shops.
The best thing about the blog for me is the ability to discuss anything, from personal life to current events.
I enjoy spending time with my Wife, 2 boys, and my Pug, Patty. I love traveling and speaking at social media events.
If you want to know anything else, ask!
Health
Spruce up your space for spring by decluttering
The author (not pictured) found that decluttering helped ease symptoms of anxiety and OCD.
Getty Images
- This post originally appeared in the BI Today newsletter.
- You can sign up for Business Insider's daily newsletter here.
Happy Saturday! Feeling too busy to work out? One 37-year-old mom lost 100 pounds by using this three-step strategy. Sounds simple enough!
On the agenda:
- Young people with colon cancer share the early signs that doctors misdiagnosed.
- A new luxury development in Manhattan is offering amenities — for a steep price tag.
- We tested out the new hottest water bottle to see if it's worth the hype.
- Patricia Arquette has a message for anyone looking for "Severance" spoilers.
But first: Ready, set, spring clean.
If this was forwarded to you, sign up here. Download Business Insider's app here.
This week's dispatch
Getty Images
It's time to sweep into spring
Do you feel it? I'm talking about the warmer weather, the sun shining just a little bit longer, and the winter blues going away. We're enjoying the first signs of spring, and it feels reaaaally good.
With spring also comes a chance to renew your personal space. Not to give you too much homework, but it's time to spring clean.
Thankfully, BI's Life team has been all over the decluttering trend — and has spoken to many professionals and families who make this seemingly uphill task quite easy.
If you want to get started this weekend, declutter expert Sonia Weiser has three tips:
- Start with your drawers and closets. You want to tackle anything that's actually used for storage first: bookshelves, medicine cabinets, and even your desk.
- "Divide it by what you want to keep, what you want to donate or give to someone you know, and what you want to trash," Weiser says.
- If you find it hard to let go, ask an impartial friend to help you decide what to keep and what to toss.
For more tips, read Weiser's advice on decluttering with ease.
Colon cancer misdiagnosis
Getty Images; Jenny Chang-Rodriguez/BI
Colon cancer is on the rise, especially among young people. Early symptoms can be mild and resemble other digestive issues like IBS or celiac disease — sometimes leading to misdiagnosis in the early stages.
For doctors, diagnosing young patients is a tricky tightrope to walk. Colonoscopies cost around $2,000 on average, so doctors typically won't urge young people to get them unless they have serious symptoms or a family history of cancer.
$750,000 for a parking spot, anyone?
Renderings of the two-tower development in West Village.
DBOX
New York City real estate is a beast, and $1 million doesn't always get you very far. One new luxury development is proof.
In the West Village, 80 Clarkson's most expensive unit is priced at $63 million. Buyers can pay additional big bucks for all the perks, like a $1 million private wine cellar — and don't forget to budget for a parking spot.
What's the buzz about Bink?
Bink water bottles at Target.
Amanda Krause/Business Insider
Bink is the latest brand to enter the water bottle craze, taking over the spot previously held by Owala and Stanley cups. The silicone-covered glass bottles are all over Instagram and pilates studios.
But beyond the aesthetics, are they worth the hype? BI's Amanda Krause tested one out and found them to be better than her Stanley — but not by much.
Don't expect it to fit your car's cupholder.
No 'Severance' spoilers here
IFC Films, AppleTV+, Warner Bros. Pictures Sunset Boulevard_Corbis/Getty, BI
Fans of the hit HBO show know Patricia Arquette as the guarded Harmony Cobel. But her acting career spans an array of TV and film projects, and she's a voice for equality in Hollywood.
In the latest installment of BI's Role Play series, Arquette wants you to know that she doesn't care if you're on the edge of your seat watching the new season. She thinks you should stay right there.
Plus, the advice she got from Martin Scorsese.
What we're watching this weekend
Paul Abell/Netflix; Chelsea Jia Feng/BI
- "The Electric State": Chris Pratt and "Stranger Things" star Millie Bobby Brown team up for Netflix's new sci-fi adventure movie.
- "Moana 2": The sequel to the beloved 2016 animated movie is now available on Disney+ after breaking Thanksgiving box office records.
- "The Wheel of Time": Prime Video's popular fantasy series is back for season three.
iStock; Rebecca Zisser/BI
What to shop
- Bras you won't hate: What if we told you that you don't have to sacrifice comfort in exchange for supporting a large chest? We've rounded up the best bralettes for large busts that do both, including plus-size-inclusive options.
- Neutral basics with a twist: All the "it" girls have been sporting this brand around NYC, so we put it to the test. After trying out some of the most popular designs, we broke down all the ways they got it right in our Marcella review.
- Sleep Awareness Week: We're near the end of Sleep Week, but it's not too late to score some incredible deals from our favorite brands. Mattresses, pillows, sheets, and pajamas are on sale — peep our roundup of the best Sleep Week deals.
More of this week's top reads:
- I moved my young family to Europe. Our expenses are about the same, but our quality of life is so much better.
- A woman realized she could work out to live longer, not just look better. 3 simple things helped her make exercise a fun, daily habit.
- I spent a night at an all-inclusive resort on an island off the coast of Africa. My private villa cost $900 a night and was worth every penny.
- I traveled first class on Amtrak for the first time. The most luxurious perk wasn't even on the train.
- We're two of America's top real-estate agents. Here's where wealthy people are moving.
- 3 high-protein, high-fiber recipes that boost gut health and aren't ultra-processed — by a doctor who specializes in nutrition.
- A James Bond expert shares the one thing Amazon should focus on to get 007 right — and the one thing it should avoid.
- I make my own sourdough bread to save money on groceries. Here are 5 things I wish I'd known before I started.
- From AI strollers to 'smart socks,' millennials are obsessed with high-tech baby gear.
- A retired Wall Street manager started exercising at 70, lost 35 pounds, and fixed his back pain. Here are his 3 tips for getting fit.
- My only parenting regret is using funny filters on most of my daughter's baby photos.
- How Meghan Trainor spends her 5 to 9 — from couples therapy to nerding out about protein.
The BI Today team: Dan DeFrancesco, deputy editor and anchor, in New York City (on paternity leave). Grace Lett, editor, in New York. Lisa Ryan, executive editor, in New York. Amanda Yen, associate editor, in New York. Elizabeth Casolo, fellow, in Chicago.
——————————————-
By: [email protected] (Joi-Marie McKenzie)
Title: Spruce up your space for spring by decluttering
Sourced From: www.businessinsider.com/bi-today-spruce-up-your-space-by-decluttering-2025-3
Published Date: Sat, 15 Mar 2025 10:37:01 +0000

I’m Jason, and I write for ValleyNewspaper.com!
I love to travel and enjoy doing things outdoors, like hiking or working remotely from quaint little coffee shops.
The best thing about the blog for me is the ability to discuss anything, from personal life to current events.
I enjoy spending time with my Wife, 2 boys, and my Pug, Patty. I love traveling and speaking at social media events.
If you want to know anything else, ask!
Health
New York tech workers are flocking to a coffee shop across from OpenAI’s new office. I checked it out to see why.
The author holds a matcha latte and bagged treat outside La Cabra in Manhattan's SoHo neighborhood.
Melia Russell/Business Insider
- The next Blue Bottle has hit New York's tech scene.
- La Cabra's popularity has soared since ChatGPT-maker OpenAI put down roots across the street.
- The Danish coffee chain is famed for its $9 pour-over brews and cardamom buns.
The line to La Cabra stretches onto the sidewalk, a tidy queue of office workers and shoppers sauntering through the warm, muggy embrace of a New York City spring.
Inside, at least twenty patrons hover near the bar like caffeinated moths around a flame, clutching iced matcha lattes and croissants. A barista weaves through the standing-room-only crowd, hoisting a tray of pain suisse aloft.
Welcome to New York's hottest club: the café across from OpenAI's office.
La Cabra, the latest export from Denmark's high-end coffee empire, has inspired a cult following among Manhattan's coffee cognoscenti. Led by founder Esben Piper and head baker Jared Sexton, a Dominique Ansel alum, the sleek, minimalist chain entices crowds with its $9 pour-over brews and cardamom buns worthy of sonnets. Since the ChatGPT-maker moved into SoHo in the fall of last year, the line to get in seems to grow longer each day.
The Puck Building is becoming the red-hot center of Manhattan's tech scene.
Melia Russell/Business Insider
Nestled caddy corner from the Puck Building, La Cabra finds itself in illustrious company. The red-brick structure is owned by Kushner Companies, a real estate developer founded by Charles Kushner, father of Jared Kushner, the son-in-law of President Donald Trump, and Josh Kushner, founder of Thrive Capital. The outdoor gear retailer REI covers 36,000 square feet over three levels. Above it, employees of Thrive and a smattering of its portfolio companies badge into their offices.
Thrive Capital, with nearly $25 billion in assets under management, has a small staff of about 75 people. Plaid also leases the entire sixth floor, while OpenAI occupies 90,000 square feet of office space at its first New York City outpost.
Together, their proximity to La Cabra has turned the Danish coffee roaster into an unofficial think tank for anyone in the mood for a latte with a side of world domination.
La Cabra offers limited seating around the counter, where baristas prepare pour-over brews and matcha lattes.
Melia Russell/Business Insider
Amanda Herson, a tech investor at Founder Collective, says she's been buying coffee and cardamom buns for her office since La Cabra opened on Lafayette Street. She goes in the early morning "when there isn't much of a wait." Tech consultant Jason Liu agrees that mornings tend to have lighter traffic. On frequent trips to New York from San Francisco, he holds office hours at the Puck Building and dashes over to La Cabra for a chocolate croissant and iced espresso with milk.
First Round Capital is a five-minute walk from La Cabra, and partner Hayley Barna goes for the pastries and trendspotting. "Honestly, it's tricky to make it a meeting spot because seating isn't reliable," Barna said.
I went to La Cabra twice and found the line was much shorter on a Thursday morning.
Melia Russell/Business Insider
When I stopped in on a Thursday morning, I took in the scene from a stool at the counter, sipping a cardamom latte from a handleless stoneware cup. With its natural color palette and cabinets inset with panels of rattan, La Cabra feels like a Japanese ryokan meets Ikea. Baristas floated behind the counter wearing the de rigueur Danish uniform of beige shirts with three-quarter sleeves designed by Copenhagen clothier Another Aspect.
The pastry case at La Cabra.
Melia Russell/Business Insider
First, I dug into a $7 ham-and-cheese croissant baked to a medium brown and speckled with sesame seeds and parsley. It had a crisp, caramelized exterior so that when I bit in, a gust of flakes fell like helicopter seeds, which I picked up and popped into my mouth. The beauty of the laminated spiral gave way to a satisfying buttery crunch with a scant portion of ham. I found it skimping on cheese but recognized that more filling would make the interior soggy.
The ham-and-cheese croissant at La Cabra.
Melia Russell/Business Insider
I couldn't resist trying the $6 Swedish cardamom bun I'd read about online. This knotted pastry was delightfully unexpected: chewy and dense like a cinnamon roll, yet airy enough to puff back into shape with each bite. The recipe goes heavy on the cardamom, infusing the pastry with a piney warmth and gentle sweetness.
The cardamom buns are known to sell out, though Piper, La Cabra's founder, says the chain makes deliveries from its East Village bakery three times a day to restock the pastry case. To expand its operations, the company has secured a fourth location in Manhattan, Piper told Business Insider exclusively.
The cardamom bun at La Cabra.
Melia Russell/Business Insider
As I licked my fingers clean of sugar, I scanned the cafe in search of employee badges or logo apparel, hoping for a glimpse of a startup executive in their natural habitat. In New York, unlike San Francisco, it seems that such overt displays of corporate allegiance are not as prevalent. Here, the tech elite and builders blend into the street milieu, swapping hoodies adorned with company logos for more voguish attire.
Feeling the caffeine buzz kick in, I left knowing that I'd return soon — if not for a meeting, then to try the pain suisse.
——————————————-
By: [email protected] (Melia Russell)
Title: New York tech workers are flocking to a coffee shop across from OpenAI’s new office. I checked it out to see why.
Sourced From: www.businessinsider.com/la-cabra-coffee-shop-review-openai-new-york-office-2025-3
Published Date: Wed, 12 Mar 2025 09:00:01 +0000

I’m Jason, and I write for ValleyNewspaper.com!
I love to travel and enjoy doing things outdoors, like hiking or working remotely from quaint little coffee shops.
The best thing about the blog for me is the ability to discuss anything, from personal life to current events.
I enjoy spending time with my Wife, 2 boys, and my Pug, Patty. I love traveling and speaking at social media events.
If you want to know anything else, ask!
-
Entertainment1 year ago
Terror Lake Drive: A Haunting Thriller Miniseries You Can Stream on Amazon Prime Video
-
Entertainment1 year ago
Virgin River Season 5 Part 2: Has the Show Ended or Will There Be More Seasons?
-
Entertainment1 year ago
Alyssa Milano Faces Backlash for Demanding Ceasefire in Israel/Hamas Conflict
-
Entertainment1 year ago
Jason Weaver’s Smart Money Moves: How the Actor Made $4 Million from “The Lion King”
-
Health1 year ago
How To Have The Perfect Day For Yourself
-
Health1 year ago
10 Luxury Accessories That Are Worth The Money
-
Entertainment10 months ago
‘I AM ENTITLED TO SPECIFICITY’: A single tweet proves just how much of a liar convicted felon Donald Trump really is
-
Health1 year ago
The Enhanced Audi Q8 – Expressive Design and Innovative Lighting Technology