Entertainment
Superhero Fatigue Hits Hard: “The Marvels” Faces Disappointing Opening Weekend
Genre in Decline: Signs of Superhero Fatigue
The superhero genre, once a powerhouse in the film industry, has been showing signs of decay for the past two years. Recent disappointments such as "Shazam! Fury of the Gods," "Blue Beetle," and "Ant Man and the Wasp: Quantumania" have contributed to the growing concerns.
Disney's Woes: "The Marvels" Adds to the Trouble
Now, "The Marvels," the highly anticipated sequel to 2019's "Captain Marvel," is facing a potentially disastrous opening weekend. This couldn't come at a worse time for Disney, the owner of the Marvel Cinematic Universe (MCU).
Disappointing Projections: A Shocking Figure for "The Marvels"
The new adventure, starring Brie Larson as Captain Marvel once again, is projected to earn as little as $35 million this weekend. This figure is a far cry from the genre's previous box office smashes. The original "Captain Marvel" film earned an impressive $153 million in its opening frame and went on to rake in a total of $426 million domestically and $704 million internationally.
Costly Production: High Stakes for Disney
With a reported production cost of $275 million, "The Marvels" is a high-stakes venture for Disney. This doesn't even include the massive marketing budget required for a film of this size and scope.
Diminished Expectations: New Predictions
Predictions from reliable source BoxOfficePro.com have lowered expectations for "The Marvels." Just a few weeks ago, the site projected a lower box office performance, but now it estimates that the film will earn between $35 million to $49 million.
Critical Reception: Negative Reviews Pile Up
Unfortunately for "The Marvels," critics have not been kind to the film. Some have labeled it the worst MCU feature to date. The film currently holds a 62 percent "fresh" rating on RottenTomatoes.com, barely above the "rotten" mark.
Disney's Financial Woes Continue
The disappointing projections for "The Marvels" add to Disney's ongoing financial struggles. The company recently announced plans to cut $2 billion from its spending, highlighting the seriousness of its fiscal challenges. This news follows Disney's largest round of layoffs in recent memory, which resulted in 7,000 job cuts worldwide.
Box Office Disappointments: A Growing List
Disney's list of box office disappointments continues to grow. Films like "Haunted Mansion," "Indiana Jones and the Dial of Destiny," and "The Creator" have all failed to perform well at the box office, further adding to the studio's troubles.
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